When I first opened my own law firm, the biggest fear I had was where I would get my next client. I took out a yellow page ad, spent a lot of money on a fancy website, and bought lunch for every attorney that was willing to meet with me.  I looked at what all the other attorneys were doing, and tried to duplicate it.  I wish that I knew then what I know now.

Some cases came in, (not great ones - but they paid the bills), and I knew that I could do better.  That's when I started to teach myself everything I could about marketing my law practice.  I read books about referral marketing and legal advertising, and looked at the different systems that were sold by (mostly) nonlawyers.  I hired a marketing coach and a virtual marketing assistant to assist me in my efforts.  I attended teleseminars on law firm marketing, and went to rainmaking conferences.

I started implementing the ideas that I learned with astounding results. My fees went up with fewer clients. One attorney went so far as to tell me that I've done a better job marketing myself than any other young attorney he's ever met.

But, if I had implemented the systems I'll teach you in this website, I could have done better, faster. That's why I've started this website - so that other attorneys can learn from my mistakes. Most lawyers don't understand how easy it is to market a law practice - once you understand how to do it properly.

The best part? The Marketing Plan that you develop by using the ideas in this website will not only be highly effective and ethical, but it will also be extremely inexpensive to implement. I recently spoke with an attorney who told me that he was spending $15,000 per month on his yellow page advertising! With the ideas I discuss in this website, I doubt you will have to budget $15,000 per year to your legal advertising!

How to Navigate This Site?

Start with the Navigation Bar on the left. I've included information on how to create an effective ezine marketing campaign, marketing mistakes that lawyers make, a special law firm marketing idea shop, and lots of other information that will help you promote your law firm.

If you like what you see, (and I guarantee that you will), then please sign up for my Marketing Newsletter in the box below and subscribe to my RSS feeds for automated updates.  In addition, please take a minute to fill out my Questionnaire about your own marketing efforts so that I can continue to provide exciting new content to all of my readers.
 

I would also strongly encourage you to join The Legal Marketing Center Listserv by entering your email address below.  The Listserv was started to build a community of like-minded attorneys who can all share marketing ideas with one another.

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Marketing a law practice is easy.  This website is here to show you just how easy it is to become a big time legal marketer.

Happy Marketing,

James W. Hart
Legal Marketing Guru