Marketing Made Simple: A System to Help Lawyers Build a More Successful and Fulfilling Law Practice

Marketing Made Simple.  The Basics.  What you need to know to kick-start your law firm.  At its core, marketing really is simple.  It is nothing more than telling people what you do, over and over and over again.  You can tell people in many different ways - through the internet, by sending out brochures, handing out business cards, over the phone, in newspaper articles... the possibilities are endless.  You already know this, so why are you reading this website?  Probably because your phone isn't ringing off the hook.

That's where I come in.  Getting people to hear what you have to say can seem like (and is) an enormous challenge.  In today's marketing environment, people are bombarded with messages from so many different lawyers, in so many different forms of media.  Have you ever tried counting the number of lawyer advertisements on billboards on your way home from work?  (In Florida, where I live, we have virtually no limitations on commercial speech, so the number of billboards is staggering). 

How can we possibly expect consumers to make an informed choice regarding which law firm or attorney to hire?

We can't.  Not unless a lawyer or law firm steps up and dares to do something completely different than all the other lawyers out there.  Marketing Made Simple is all about this idea.  Provide useful and informative information, to clients who need it, before they need an attorney.  It's that simple.  Then provide the information again and again and again.  It's what I call "Marketing Made Simple."  I guarantee that even if the first person you send information to doesn't hire you, you have a good shot at getting a referral to another client somewhere down the road.  If it's so easy, why don't more attorneys do this?  Many reasons:

1. Afraid of giving out too much information - When I first started pitching this idea to other attorneys, the most frequently voiced concern that they had was, "Don't you think that if you give them too much information, they won't need a lawyer anymore?"  No.  In fact, the exact opposite is true.  The more information you give out, the more the client will perceive you to be the expert in your field.  This means a lot of business for you.
    

2. You can't decide how to start your marketing - Most people have this problem.  It's called, "give me too much to do and I will be paralyzed into inaction."  Lawyers are even worse, because of the way we analyze all of our decisions to death. 
    

3. You aren't sure how everything fits together - You start meeting with other attorneys for lunch, and then forget to work on your website.  You start building a contact database, but then everything gets too cumbersome.  The marketing starts to work, and then you don't have time for new business, so you stop marketing (Don't ever do this!).  You don't have a system to handle all the marketing tasks, so you just stop.
    

4. Lack of motivation - As solo practitioners and small firm attorneys, you don't have someone looking over your shoulder to make sure you are doing what you are supposed to.  You know exactly what needs to get done, who you need to call, what you need to write, etc., but you just don't have the motivation.

Don't feel bad if one or several of the above statements apply to you.  That's why I've created this website loaded with free information and marketing tips, as well as my Marketing Made Simple System for Lawyers.  No matter what area of law you practice, the information contained in this website will help you to build a more successful and fulfilling law practice. 

Additional Resources to Assist you in your Legal Marketing efforts

Common Marketing Blunders that many lawyers make. 

Time Management for Lawyers - Five Strategies to Increase your Productivity

How to set goals for Marketing Law Firms

Law Firm Advertising and Yellow Page Ads:  Tips and Strategies

Legal Advertising:  How to create an effective Yellow Page Ad

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