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Marketing Strategy Resources for Lawyers and Law FirmsMarketing Strategy Resources - If you are serious about legal marketing and taking your practice to the next level, the following are some marketing strategy and and business development resources that you should check out: Wordtracker - If you are thinking about building a website for your law firm, Wordtracker is a must for keyword research. Wordtracker will help you to determine what words people use when they search, and how popular each search term is. The Legal Marketing Association - The Legal Marketing Association is a non-profit organization that is dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. Seth Godin - He has been called "America's Greatest Marketer." Seth Godin is a speaker and author of some of the best-selling marketing books of the last decade. Even though he does not speak directly to legal marketing, his books are fabulous and the ideas in them should be incorporated into the marketing efforts of all lawyers. Aweber - Use Aweber to create easy follow-up messages (via autoresponders) and e-zines. Blogging Software - Typepad or Wordpress. I recommend either of these web-based software programs to legal marketers who are looking to start a blog. For Typepad, you should sign up for the pro version of the software. Wordpress has a free version atwww.wordpress.com, or you can download the software to host a blog on your own server atwww.wordpress.org.
The LawMarketing Portal - Completely devoted to legal marketing, this website provides news, information and resources to legal marketers around the country. Other Legal Marketing Websites and Resources The Silver Group, Ltd. - Cole Silver's client strategies for Lawyers who hate to sell. Return from Marketing Strategy Resources to the Legal Marketing Center homepage
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